A seemingly ordinary license plate spotted in a Perth shopping center car park has sparked widespread amusement online, thanks to its unexpectedly clever twist. Attached to a Kia Sportage, the plate reads “370HSSV”—a string of characters that might not raise eyebrows at first glance. But turn it upside down, and you’ll notice a cheeky reveal: it spells out “ahe.”
The photo was first posted by a Facebook user named Jeffrey to The Bell Tower Times 2.0 page, where it quickly gained traction. While some viewers took a moment to spot the hidden meaning, once they did, the creativity behind it was widely praised. The post soon went viral, with thousands sharing and commenting in appreciation of the witty design.
What makes this case even more interesting is that the plate managed to get approved by Western Australia’s transport authorities. Every year, about a thousand personalized plate requests are denied in WA for being too suggestive, rude, or inappropriate. Plates like “SAUC3D,” “RAMP4GE,” or “BUYAGRAM” often don’t make the cut due to their underlying messages. Yet, “370HSSV” flew under the radar—proving that a bit of subtlety and smart design can sometimes outsmart the system.
Customized plates remain a popular trend, especially among male drivers. While all submissions are carefully reviewed by a screening panel, this instance shows that occasionally, clever wordplay can slip through.
The rapid spread of the image highlights how quickly a sharp eye and a humorous twist can capture public attention. What started as a simple photo in a parking lot has become a standout example of creativity online—demonstrating once again how humor and cleverness resonate strongly in the world of social media.
